LinkedIn and the 80/20 rule
On the surface, LinkedIn looks impressive. In the first three quarters of 2010, it generated upwards of $160m, double what it produced in 2009. Perhaps more importantly, 2010 also marked the company’s...
View ArticleSocial media accounts: to sync or not to sync, that is the question
Please remember that the tweets you post get re-posted in many other places including LinkedIn where you have connections that can see your Tweet posts. Consider reputation management for yourself and...
View ArticleLinkedIn tries to curate the news
LinkedIn Today “delivers the day’s top news, tailored to you based on what your connections and industry peers are reading and sharing.” To surface news that’s most relevant, LinkedIn is taking a...
View Article20+ Mind-blowing social media statistics: One year later
Clearly, social media is big, it’s still getting bigger, and as a broad digital channel, is not going to disappear anytime soon. While the value of this type of statisitical information can be...
View ArticleThe new LinkedIn Platform: Facebook’s platform for professionals
There’s a Sign In with LinkedIn authentication plugin, which allows sites to allow their users to log in using their LinkedIn accounts. Based on OAuth 2.0, LinkedIn’s offering serves much the same...
View ArticleOh no! Is social the next display?
As detailed by AdAge, Adaptly is a “platform where advertisers and ad agencies can buy a range of social sites — Facebook, Twitter, LinkedIn, Myspace, StumbleUpon, plus a host of others — with a single...
View ArticleLinkedIn: happy days are here again!
The company’s shares were priced at $45 on Wednesday, and debuted on the New York Stock Exchange at a whopping $83 per share. By the market’s close, LNKD sat at $94, giving the company an $8.9bn...
View ArticleHow should financial brands use social media?
The use of social media in financial services is always fraught with challenges. From the regulatory issues which guide what can and cannot be said by brands, to internal risk and compliance processes...
View ArticleGoogle+ : Early access doesn’t mean early success
In the past week alone (and remember, this is the first official launch week), I’ve read blog posts telling me how to market and blog on the platform, use multimedia, identify influencers, apply vanity...
View ArticleAs social grows, community manager roles proliferate
Somebody has to man the fort on these social networks, and over half of the respondents using social media currently task a marketing executive with the job, while approximately 42% leave the task to...
View ArticleMobile social media audience up 37%: report
Leading the charge is Facebook, which now has a mobile audience in the U.S. fast-approaching 60m monthly. The mobile audiences of Twitter and LinkedIn aren’t nearly as big, but they grew at a faster...
View ArticleLinkedIn launches analytics dashboard for groups
To do this, the dashboard focused on three areas: demographics, growth, and activity. The demographics view displays who is in the group. Lillie said that it shows information about the level of...
View ArticleCreating a social media strategy for B2B organisations
My company Gemalto, a digital security provider listed in Paris, had begun experimenting with social media communications on a project basis and got a taste for it. However, we realised if we wanted to...
View ArticleTwitter IPO? Company desperately trying to prevent it
Last year, big names on the consumer internet, including LinkedIn, Groupon and Zynga, made their public debuts, and soon Facebook will join them in what is expected to be the biggest technology IPO...
View ArticleLinkedIn unveils ‘Follow Company’ button
LinkedIn says that the follow button: …makes it easier for marketers to directly reach their target audience of professionals, amplify their messages as community members spread them to others, and for...
View ArticleLinkedIn changes Group Search to filter by conversation
LinkedIn senior product manager for search & social graph Brad Mauney wrote on the company’s blog that you’ll also now see which of your connections are in a group (and how active they are within...
View ArticleHow video marketing powers SEO
This year, the number of consumers viewing videos online is predicted to reach 169.3 million in the US alone. With numbers that significant, what marketer would argue against the tremendous opportunity...
View ArticleThe role of social media in financial services marketing
Not that Twitter is the be all and end all of social media, it is a communication channel for 140 million active users. Saying that, in LinkedIn’s new findings released today, financial advisors are...
View ArticlePromoting your brand through personal networks
Now, this may seem like a random fact about my rock n’ roll lifestyle, but bear with me, it all makes sense in the end (and apologies in advance for length and lack of concrete answers). Recently one...
View ArticleLinkedIn faces major security breach: report
The good news: the passwords are hashed, meaning that hackers can’t actually log into compromised accounts. The bad news: the passwords are unsalted, meaning those in possession of the hashed passwords...
View Article
More Pages to Explore .....